Niche Marketing

Niche Marketing - A marketing segmentation strategy in which the firm focuses on serving one segment of the market. Similar to segmented marketing, but a niche is a small distinguishable segment that can be uniquely served.

[Category=Information Management ]

Source: Information-Management.com, 29 June 2010 08:08:44, http://www.information-management.com/glossary/m.html

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Niche Marketing - A marketing segmentation strategy in which the firm focuses on serving one segment of the market. Similar to segmented marketing, but a niche is a small distinguishable segment that can be uniquely served.

[Category=Data Management ]

Source: DataMentors, 24 August 2010 09:17:16, http://www.datamentors.com/News-and-Resources/Glossary.html