Choose Index below for a list of all words and phrases defined in this glossary.
Nichification - a market trend that describes the strategy of incumbents or existing market players to consciously focus on specialised business models or business areas in order to distinguish themselves from competitors.
[Category=Data Quality ]
Source: Martin Eppler, http://www.iaidq.com/main/glossary.shtml , 03-Feb-2009 13:41
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl