Choose Index below for a list of all words and phrases defined in this glossary.
Perceived needs - The requirements that motivate customer action based upon their perceptions. For example, a perceived need of a car purchaser is that a convertible will enhance his or her attractiveness. See also Real needs and Stated needs.
[Category=Data Quality ]
Source: Larry English, http://www.iaidq.com/main/glossary.shtml , 05-Feb-2009 10:37
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl