Choose Index below for a list of all words and phrases defined in this glossary.
Real needs - The fundamental requirements that motivate customer decisions. For example, a real need of a car customer is the kind of transportation it provides. See also Stated needs and Perceived needs.
[Category=Data Quality ]
Source: Larry English, http://www.iaidq.com/main/glossary.shtml , 08-Feb-2009 11:23
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl