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Positive Option

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Positive Option - definition(s)

Positive Option - A book club on positive option mails mainly offers of new selections to its membership and solicits orders as a catalog mailer might. There is no obligation to buy.

[Category=Database Marketing ]

Source: Postcom, 27 March 2010 13:08:49, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl