Mailer

Mailer - A mailer is a company that sends direct mail. A mailer often employs a list broker to assist with buying mailing lists and a service bureau to assist with the list processing necessary to conduct their Direct Marketing_ campaigns. The term mailer is sometimes used to refer to a marketer sending email or other direct communications.

[Category=Database Marketing ]

Source: NextMark, 13 August 2009 09:44:39, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiNeAAK

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Mailer - An entity that prepares and/or presents a mailing to the USPS. In some cases, a mailer is the agent for the actual owner of the mail.

[Category=Postal ]

Source: USPS, 30 September 2009 08:45:08, http://www.usps.com/cpim/ftp/pubs/pub32/pub32h_p.html

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Mailer - The organization that enters mail in the postal mail stream. For third class mail this includes over 750,000 establishments with permits; this is almost 1 of every 10 establishments in America. The mailing house is also sometimes called by this term.

[Category=Database Marketing ]

Source: Postcom, 18 March 2010 09:51:57, http://postcom.org/public/admail_image/glossary.htm

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Mailer - The business entity that prepares and/or presents a mailing to USPS or an agent for the actual owner of the mail. Postage payment is the responsibility of the mailer.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 28 December 2011 09:51:54, http://www.digitalformattingservices.com/vdp_glossary.htm