Choose Index below for a list of all words and phrases defined in this glossary.
Prospecting - Mailings made to lists, usually untried, owned by others. It is not too well understood that prospecting to cold lists results in a cost to buy an inquiry or a sale 99% of the time.
[Category=Database Marketing ]
Source: Postcom, 29 March 2010 08:40:07, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl