Pseudo-Carrier Routes

Pseudo-Carrier Routes - The USPS Carrier Route (CRIS) Tape lists millions of bits of data to delineate 160,000 individual carrier routes. Major consumer compilers break up the areas not serviced by individual carriers into 240,000 extra pseudo-carrier routes for marketing penetration selection or omission.

[Category=Database Marketing ]

Source: Postcom, 29 March 2010 08:42:29, http://postcom.org/public/admail_image/glossary.htm