Choose Index below for a list of all words and phrases defined in this glossary.
Purity - Purity is produced from Acxiom's InfoBase File and is compiled from the information derived from product warranties, product registrations, lifestyle questionnaires and magazine subscriptions, in conjunction with other external reference files. It is a suppression file that eliminates individuals known to be no longer living at an address with 98.1 per cent accuracy. Purity contains over 13.2 million non-residents and is updated on a quarterly basis.
CNM, 05 November 2009 13:08:01, www.cnm.co.uk/ index-of-terms.html
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl