Choose Index below for a list of all words and phrases defined in this glossary.
Response Rate - The response rate is calculated as the number of responses received from a mailing divided by the total quantity mailed.
[Category=Database Marketing ]
Source: NextMark, 19 August 2009 11:20:46, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0ddAAC
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Response Rate - The percentage of responses received from a given promotional effort.
[Category=Database Marketing ]
Source: Postcom, 31 March 2010 10:52:59, http://postcom.org/public/admail_image/glossary.htm
Response Rate - Refers to the number of people who take a desired action in response to a message or offer received.
[Category=Direct Marketing ]
Source: Digital Formatting Services, 02 January 2012 08:54:01, http://www.digitalformattingservices.com/vdp_glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl