Choose Index below for a list of all words and phrases defined in this glossary.
Offer - An offer is what the mailer is promoting via Direct Marketing_ to their customers and/or prospects.
[Category=Database Marketing ]
Source: NextMark, 16 August 2009 10:38:21, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8w2AAC
These advertisers support this free service
Offer - A description of what it is the mailer wishes the recipient to buy or request.
[Category=Database Marketing ]
Source: Postcom, 24 March 2010 08:20:00, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl