Rollout

Rollout - A rollout is mailing to the remaining names on a mailing list after having tested an offer on a sample portion of that list.

[Category=Direct Marketing ]

Source: NextMark, 19 August 2009 16:02:00, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0eXAAS

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Rollout - Synonym for deployment. Most often used to refer to complex or phased deployments.

[Category=Data Governance ]

Source: The Data Governance Institute, 23 December 2009 09:44:21, http://www.datagovernance.com/glossary-governance/

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Rollout - A continuation mailing after a successful test made to a full list or to a substantially larger portion of a list.

[Category=Database Marketing ]

Source: Postcom, 01 April 2010 09:44:55, http://postcom.org/public/admail_image/glossary.htm