Run Charge

Run Charge - A run charge is a fee charged for processing a mailing list. The run charge may be expressed as a variable charge based on the number of names processed in "/M" (per thousand) or as a flat rate "/F."

[Category=Direct Marketing ]

Source: NextMark, 19 August 2009 16:02:28, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiD8AAK

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Run Charge - A charge by a list owner for names produced for a renter but not used. On a list order negotiated for an 85 percent payment, irrespective of the names utilized, the fee per thousand for the run charge, determined by the list owner, is billed for the balance or for 15 percent in this instance.

[Category=Database Marketing ]

Source: Postcom, 01 April 2010 09:46:55, http://postcom.org/public/admail_image/glossary.htm