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simple market area - [analysis/geoprocessing] An area defined by a generalized boundary drawn around the most distant set of customer points (a convex hull) that total to some value. The calculation may be unweighted (in which case every point has the same value) or weighted by a value in the underlying database, such as sales.
[Category=Geospatial ]
Source: esri, 20 August 2012 09:06:42, http://support.esri.com/en/knowledgebase/GISDictionary/term/abbreviation
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