Choose Index below for a list of all words and phrases defined in this glossary.


Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis

index | Index

Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis - definitions

Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis - A strategic technique used to assess what an organization is facing.

[Category=Quality ]

Source: American Society for Quality, 24 October 2010 08:46:59, http://www.asq.org/glossary/ External


These advertisers support this free service


SWOT Analysis - A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strength (S) or weaknesses (W), and that external to the firm can be classified as opportunity (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and a capability to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.

[Category=Data Quality ]

Source: iSixSigma, 26 February 2011 09:23:33, https:web.archive.org/web/20111109014246/http:www.isixsigma.com/index.php?option=com_glossary External


SWOT Analysis - SWOT stands for strengths, weaknesses, opportunities and threats. It is a methodology used to aid strategic planning that gained popularity during the 80's. To do a SWOT analysis consider these:

   Strengths:
     What are your advantages?
     What do you do well?
   Weaknesses:
     What could be improved?
     What is done poorly by the company?
     What are the skills not covered?
   Opportunities:
     What are the current trends?
   Threats:
     What obstacles do you face?
     What is your competition doing?
     are requirements changing?
     What are the current threats?
     do you have resource problems?

[Category=Quality ]

Source: The Quality Portal, 27 April 2011 07:55:02, http://thequalityportal.com/glossary/s.htm External 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl