Choose Index below for a list of all words and phrases defined in this glossary.
Sweepstakes Lists (Sweeps) - Responses, the majority of them non-buyers, to a sweepstakes offer.
[Category=Database Marketing ]
Source: Postcom, 10 April 2010 13:37:23, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl