Choose Index below for a list of all words and phrases defined in this glossary.
Test - A test is a first-time use of a mailing list to determine how well the list performs. Tests are typically done in small, but statistically significant, batches to mitigate risk. After a successful test, the mailer will typically follow with a continuation order, which is a much larger order from the same list. If the test fails, then the mailer generally does not order that list again for the same purpose. An inconclusive test may call for a re-test with a slightly larger quantity.
Source: NextMark, 20 August 2009 13:09:11, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000DiNBAA0
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl