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List Research

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List Research - list research is the process of searching for one or more postal mailing lists, e-mail lists, or insert media programs to be used as part of a Direct Marketing_ campaign.

Source: NextMark, 12 August 2009 09:05:43, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F2RWAA0

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl