Choose Index below for a list of all words and phrases defined in this glossary.
Markup - A mailpiece that is undeliverable as originally addressed. It must be endorsed to show the next address for attempted delivery or other disposition, such as return to sender. (Also see Computerized Forwarding System (CFS) and undeliverable as addressed (UAA).)
[Category=Postal ]
Source: USPS, 05 October 2009 07:45:10, http://www.usps.com/cpim/ftp/pubs/pub32/pub32h_p.html
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Markup - A term utilized by retailers to denote percentage added to cost of goods sold. It is not germane in direct-mail calculations. The operative phrase in direct mail is "order margin" which is a discrete number of dollars, not a percentage or proportion of anything.
[Category=Database Marketing ]
Source: Postcom, 19 March 2010 10:47:41, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl