Choose Index below for a list of all words and phrases defined in this glossary.
Name and Address Cleaning - In any Direct Marketing_ Campaign, accurate names and addresses are essential, by screening data against the Royal Mail Postcode Address File (PAF), addresses can be standardised, ensuring a more successful hit rate, whilst also protecting brand image and reducing possible postal returns, thus reducing costs.
CNM, 05 November 2009 11:10:25, www.cnm.co.uk/ index-of-terms.html
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl