Package

Package - A package is the term used to describe all of the elements delivered to the recipient as part of a Direct Marketing_ effort. For example, in a direct mail program this could include the outer envelope, the sales letter, the product sheet, the order form, and the reply envelope.

[Category=Database Marketing ]

Source: NextMark, 17 August 2009 08:42:19, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiCyAAK

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Package - A group of addressed pieces assembled and secured together to make up a basic unit of bulk mail for processing purposes. (Also see bundle.)

[Category=Postal ]

Source: USPS, 15 October 2009 10:37:17, http://www.usps.com/cpim/ftp/pubs/pub32/pub32h_p.html

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Package - The mailing piece as placed in the mail stream; can be a package to fulfill a request for information.

[Category=Database Marketing ]

Source: Postcom, 25 March 2010 11:33:20, http://postcom.org/public/admail_image/glossary.htm

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package - Any wrapped bundle which exceeds the dimension or weight of a Standard or Oversize letter, e.g. a packet, a parcel, etc. [paquet]

[Category=Postal ]

Source: Canada Post, 01 February 2013 11:49:40, http://www.canadapost.ca/tools/pg/glossary-e.asp