Personalized Uniform Resource Locator / Personalised Uniform Resource Locator (P

Personalized Uniform Resource Locator / Personalised Uniform Resource Locator (PURL) - A personalized uniform resource locator (PURL) is a personalized Internet address, such as www.nextmark.com/firstname.lastname.

Source: NextMark, 17 August 2009 08:47:20, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000FDG3AAO

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PURL - Personal URL (Uniform Resource Locator also know as a web address). Most often used in cross-media marketing, VDP is used on printed pieces to provide each recipient his/her own PURL that uses data from the same database used for the variable data printing.

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Source: Digital Formatting Services, 01 January 2012 10:09:34, http://www.digitalformattingservices.com/vdp_glossary.htm