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Response Analysis - response analysis is the process of analyzing response data to determine how well a Direct Marketing_ campaign actually performed. Response analysis can be done prior to the completion of a campaign in order to predict the end result.
Source: NextMark, 19 August 2009 11:17:52, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000FRkwAAG
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl