Choose Index below for a list of all words and phrases defined in this glossary.
Service Bureau -
A service bureau is a company that provides services related to handling of mailing lists. There are two roles that a service bureau may play in fulfilling a list order: (1) owner's service bureau and (2) mailer's service bureau.
The owner's service bureau is generally responsible for answering count requests and for fulfilling orders on a given list by extracting the data in the format specified.
The mailer's service bureau is responsible for coordinating the integration and enhancement of all of the lists house and outside lists being used in the marketing campaign. The mailer's service bureau is typically responsible for address correction, merge/purge, applying data models, and otherwise enhancing the data.
Source: NextMark, 19 August 2009 16:14:05, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000DiN5AAK
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