Suppression

Suppression - suppression is a function where criteria are provided to serve as basis of eliminating duplicate or unwanted records from a list or database order.

[Category=Direct Marketing ]

Source: NextMark, 19 August 2009 16:22:21, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F1QSAA0

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Suppression - By screening databases against various industry files it allows customers to remove records that are duplicates, gone-aways, deceased or have invalid name and address details.

[Category=Database Management ]

CNM, 05 November 2009 13:08:28, http://www.cnm.co.uk/glossary-of-terms.html

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Suppression - Utilization of data on one or more files to remove any duplication of specific names that the mailer wishes to be removed before mailing.

[Category=Database Marketing ]

Source: Postcom, 10 April 2010 13:33:23, http://postcom.org/public/admail_image/glossary.htm

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Suppression - Removing or flagging contacts that can no longer be marketed to - for example if they have registered with preference services, have moved or are deceased.

[Category=Database Marketing ]

Source: DBG, 11 May 2011 07:43:24, http://www.dbg.co.uk/glossary/1015