Choose Index below for a list of all words and phrases defined in this glossary.
Time Buyer - The media buyer (usually at a specialized agency for direct response electronic media) who "buys" time periods and spots for direct response radio or video promotion.
[Category=Database Marketing ]
Source: Postcom, 13 April 2010 09:18:07, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl